“The Show Experience” is a phrase we use a lot at PCBC. No kidding—it guides so much of our decision making. Our team is full of planners and organizers, but we are always factoring in how the choices we make will impact the attendee experience. We want to transform the space we create beyond that of a massive hall at Moscone. Our goal is to build an exhibit hall that’s rich in products and solutions, but also elevate it to more than just rows and aisles. We want you to not only see things at the show, but hear, feel, and ultimately—experience them!
One aspect of this exhibit’s experience is The City. If you were in San Diego in 2013, this space was called The Village, and it was a popular destination on the show floor. During some parts of the day, The Village was so full that you couldn’t even enter it! (Hint: we loved its popularity, but we DO want you to ultimately get into The City. So this year we added some additional walkways to help out!)
The City is really an exhibit hall within the exhibit hall. We’re creating it in partnership with our valued sponsor, Wells Fargo Home Mortgage. Enter at the front of the hall, and you’ll find a mini-park, 11 storefront exhibitors, a recharging station for your devices, places to sit, trees, a deck, music, and a bar serving coffee in the morning and beer and wine in the afternoon. We want you to enter The City and lose sight that you’re in a convention center— just relax and enjoy this space as an urban oasis. It’s also a come-and-go point for people traveling the aisles of the show floor.
Another reason we created The City was to accommodate companies (our storefronts) who aren’t a traditional fit on the exhibit floor. These companies are service-oriented: architectural firms, designers, marketing communications, landscape companies, and social media groups. We really want them to thrive at PCBC—and vice versa—but putting a service company next to a manufacturer (think: door company, windows, faucets, siding…architect?) makes no sense for them or you as someone exploring the floor. This way, we’ve gathered these storefronts into one area so when you visit them in The City, their placement has context.
One thing you can expect visually from these storefronts is creativity. Many of our storefronts are repeating from 2013, and I’m getting a pretty strong sense that their mission for this year is a firm, “Oh, it’s on!” There’s been no detail of their space overlooked—to colors, sizing, furnishings, and more! Creativity is at the heart of their business, so I genuinely cannot wait to walk through The City myself and see what they’ll roll out for you. Again, each of our storefronts—KTGY, bazinga! Technologies, CDC Designs, Gunn Jerkens, SJA, Design Line Interiors, Humphreys & Partners Architects, L.P., ValleyCrest, B&H Designs, Dahlin Group, and Marketshare—are all dedicated to creating an experience for you at PCBC 2014!
PCBC has had the great privilege of working with a talented and dedicated team during this process of creating The City: Colleen Kaufman on project management, Russ Johnston of SJA on architecture, and Lindsey Pfeiler and Matt Skerritt on the building of the structure. We’ve also received some amazing contributions, and we are grateful to Sherwin-Williams, Progress Lighting, Trex, Farmer D, Paradise Building Materials, Monrovia, and ValleyCrest Tree Company.
The City is open during the exhibit hall hours (Wednesday, 6/25 and Thursday, 6/26, 9:30-5:00 pm), and I invite you to come join us—and enjoy the experience!