We are excited to announce that Jane Meagher, President of Success Strategies, will be a speaker at our highly anticipated SPARKS Conference. Come out and see her speak at the innovative panel, “Stop Thinking Like a Builder,” which will be held on Wednesday June 25 at the Moscone Center. Jane, along with her co-speakers Janelle Brulotte and Christina Harvey, have an insightful and innovative panel prepared that you won’t want to miss.
This national award-winning panel will reveal the New Rules of sales and marketing that will attract today’s smart home shoppers and create a world-class customer experience, all while driving up revenue. This thought-provoking program will encourage a paradigm shift in verbal and visual customer touch-points: sales approaches, selling environments, marketing elements, model homes and design studios.
We were able to interview Jane before the conference in order to learn a bit more about her and about what “Stop Thinking Like a Builder” has in store for us. Here’s what we learned:
During the panel, Jane and her two builder co-panelists will reveal five innovative philosophies redefining today’s homebuying experience. They’ll share the retail-based and trend-based theory for each of these philosophies, illustrated by examples from successful retailers, and then drill down to tangible examples of how builders are successfully implementing these philosophies. According to Jane, “Builders tend to think very much like construction companies: ‘What can we do and what should we do.’ Let’s stop that and start thinking from the customers’ side of things. How can we encourage the builder community to think about what the customer needs at this point in their journey, rather than thinking just based on the resources that are available?”
Builder-centric habits are precisely what Jane is looking to break through this panel. She does this by encouraging design centers and sales reps to try and really understand what the consumer needs to make a decision. She says, “How do we entice them [the customers] in a visually and verbally compelling way? How can we show them that a home can support the lifestyle they desire? That’s the energy that should be driving everything and that should influence the layout of the design studio space.”
Jane’s experience in the building industry, and particularly her work with design studios drives her to find ways to change the face of the building industry so that builders and design studios think more like their customers. She says, “What makes a selling environment successful is the connection to both the homebuyer needs and the builder brand.” Of course, there’s no clear-cut recipe for success. Jane believes that encouraging a buyer-centric business model is the only way to go in today’s market. “I think that when buyers feel inclined to invest more into their homes, it means they’re having a more valuable customer experience.” That customer experience is key to Jane’s strategies and is also the core of this panel.
About Jane: Jane’s background is in the sales and marketing of new homes. She started out as a market research analyst and she sold homes, and became the vice president of a merchandising firm where she got a real taste of the design aspects of the building industry. Jane says, “I look at myself as a strategist in a design-based field.”
On the professional side, Jane says, “I am fascinated by the topic of influence – what the consumer decision making process is like, how we can influence that, and how cutting edge retailers influence shoppers.” When speaking from a personal standpoint, Jane is inspired by the opportunity to teach others and to be a thought-provoker in order to push the industry forward.
Find out more about PCBC 2014 by clicking HERE. Click HERE for a complete list of speakers or to register for Jane’s panel “Stop Thinking Like a Builder.” Like PCBC on Facebook to learn more about the most amazing builder’s conference on the West Coast!