Contributed by Greg Fuson
If it’s true that some of our best ideas arrive in the shower (or, if you’re Archimedes, the bathtub), there’s an inverse truth as well: those ideas rarely emerge while we’re sitting at a desk entrenched in the demands of our to-do list. As TBWA’s John Hunt puts it, “An idea can’t be bossed into existence. It has to be coaxed into the light.”
Research shows, and our own experiences affirm, that creative breakthroughs are far more likely to occur when we get outside of our familiar surroundings and see things from a new vantage point. The closer we are to a situation or problem—physically, cognitively, emotionally—the more myopic we become. And while that’s helpful for focusing on the task at hand, it simultaneously chokes our ability to think broadly and imaginatively.
PCBC launched The Vine eight years ago with this very need in mind. We designed a conference to remove us from the hectic day-to-day. To engage in deep thought and wrestle with big, provocative ideas. And to re-connect us with what’s meaningful in our work and send us back into the world re-energized.
The Vine will hold its next gathering on Tuesday, June 24th, the day before PCBC gets underway. The program—seeded by an eclectic mix of guest speakers—will explore the essence of creativity and the creative process, both in individuals and in organizations. To expand the conversation, among the audience will be artists, musicians, writers, urban farmers, storytellers and social entrepreneurs. (At The Vine, you’ll frequently find that the people sitting next to you are every bit as interesting as the speakers onstage.)
All this takes place, fittingly, in a setting of breathtaking natural beauty—the Presidio, home to Lucasfilm, the Walt Disney Family Museum, and the San Francisco Film Society. Attendance is limited to keep the experience collegial and collaborative. Seats are still available, but filling up quickly.
As work and life grow ever faster, more harried and always-on, an immersive experience like The Vine isn’t an indulgence—it’s sustenance. We invite you to join the conversation.
Registration for The Vine includes a complimentary exhibits pass for PCBC ($595), or you can add the SPARKS conference for just $300 more ($895). These early prices increase on May 20.