We know that creating desirable—and sellable—homes and communities is a multilayered process of consumer insight, thoughtful design, responsive technology, and savvy marketing. It’s not any one of these disciplines that creates success, but all of them working together. And that’s why we’re proud to introduce the SPARKS Conference at PCBC 2014, a two-day cross-disciplinary program full of ideas and people who will spark your creativity, innovation, and ingenuity. With over two-dozen sessions and access to 65 thought-leaders, SPARKS offers a blend of topics – not just homebuilding experts and best practices, but also new, unexpected, out-of-industry perspectives.
To give you just a sample:
J Walker Smith is the Executive Chairman at The Futures Company, the leading global futures research consultancy. Smith will be speaking about how consumers want new meaning in their lives and thus a fresh way of engaging with the marketplace. Join us for his presentation, From Recovery to Strength: What the Good Life Means to Consumers, Today and Tomorrow on Wednesday June 25th from 9:45-10:45am.
Neri Oxman is the Sony Corporation Career Development Professor and Assistant Professor of Media Arts and Sciences at the MIT Media Lab. Oxman will provide a glimpse into the future of performance-driven design and how it’s literally reshaping our physical world. Don’t miss her presentation on Biologically Inspired Design on Wednesday, June 25th from 11:00am-12:00pm.
Ron Finley is the founder of The Ron Finley Project, leading a revolution by turning unused community space into fruitful endeavors. Finley will share his creative and cost-effective solutions to cultivating a food culture—and, in the process, inspiring kids to “Design Their Own Lives.” Join us for his presentation on Urban Gardening on Thursday, June 26th from 9:45am-10:30am.
Bryan Srabian is the VP of Social Media for the San Francisco Giants. Srabian will share the secret behind the Giant’s success in being named the #1 Socially Engaged Team on Facebook during the 2012 MLB Pre-season, and how this dynamic franchise stays on top of the fast-changing technologies that impact social media. Don’t miss his presentation, Engaging Customers – Giants Style, on Thursday, June 26th from 10:45am-11:45am.
Roman Mars is the Host and Creator of 99% Invisible. Instead of a typical presentation, Mars performs a customized collection of stories accompanied by music and sound clips to engage the audience. Roman will guide the audience to new perspectives about design, architecture, cities and the built environment. Join us for his presentation, Podcast: New Perspectives on Design and Architecture, on Thursday, June 26th from 1:30pm-2:15pm.
Register for the SPARKS conference by clicking HERE.