He’s also a video sensation — his TED Talk is among their all-time most viewed, and the animated illustration of “Drive: The surprising truth about what motivates us” has drawn over 10 million views on YouTube.
Dan will join us at PCBC 2013 to talk about his latest book, To Sell Is Human (currently #1 on the New York Times business bestseller list), in which he reveals a fascinating new framework for moving others — whether that’s pitching colleagues on a new idea, enticing funders to invest, or cajoling children to study.
As a teaser of some of what he’ll share, Dan offers up a short video on six successors to the elevator pitch, updating this age-old technique to the new realities of today.
He also observes that “the success of a pitch depends as much on the catcher as the pitcher.” In other words, the point of your pitch isn’t to push a finished idea onto someone, but rather to invite that person into a conversation as a collaborator. In doing so, you’re far more likely to arrive at an outcome that appeals to both of you.
That’s the kind of selling we can all embrace.
General session keynotes — Richard Florida on Wednesday, Dan Pink on Thursday — are open to all PCBC attendees and exhibitors.