Colleen Edwards is one of the state’s leading branding and marketing strategists and one of the co-chairs of PCBC 2014. With great passion and vision, we knew that Edwards would help craft a show unlike any other! Edwards has a fresh outlook on PCBC 2014, and we can’t wait to see what she has in store for us. Read more about the planning process, what she is looking forward to most, and why this conference is going to be one you’ll remember!
As PCBC comes nearer, I am starting to look at it again as an attendee does, in its entirety. Serving as the Co-Chair for so many months, I have looked at the conference in pieces—speaker by speaker, program by program. As fascinating as it has been to understand the strategy and planning behind each module that makes up a conference of this size, it is wonderful now, to look at it as a landscape. And what a beautiful sight it is!
I am so thrilled when PCBC announces a speaker from well outside of our home team… so having THREE keynote addresses from worlds as disparate as classical music, social media and automotive design puts me over the moon! Wednesday morning, we will hear, quite literally, from world-class conductor Benjamin Zander from the Boston Philharmonic about “The Art of Possibility”. This is not just a talk—it is a performance!
I have been a big fan of Gary Vaynerchuk, who wrote the amazing book Jab, Jab, Right Hook. Its subtitle: How to tell your story in a noisy social media world appealed to me from the jump—how does anyone cut through the clutter to create a storyline at all? What I have found over the years is that a good author is not necessarily a great speaker—but in Gary’s case, I give him a hand for being so effortlessly adept at both. If you’re looking for me at PCBC, just look at the line of folks holding his book and asking for an autograph at the end of his talk.
Finally, direct from PCBC’s own Out of the Box Thinking Department, we get to hear Sheryl Connelly from Ford Motor Company talk about how generational behavior is changing America. An ardent generationalist myself, I am thrilled to hear from someone who has access to Ford’s market research about how generational cohort groups are changing the way America lives.
So much great information, delivered to our door at Moscone Center! I am so looking forward to attending the conference, hearing these and our many other amazing speakers, talking to the best and the brightest in the industry, and hitting every party in town—starting with the one thrown by my own BIA of the Bay Area, at AT&T Park! It’s going to be a conference to remember!
Don’t miss out on PCBC 2014! Register HERE!